Brief:
No Brasil, o descaso com as vagas de estacionamento para pessoas com deficiência é muito grande. A principal justificativa usada por motoristas é: "mas é só um minuto." A agência The Getz começou uma campanha: Essa vaga não é sua nem por um minuto. No intuito de ajudar na divulgação, criamos uma ação de guerrilha.
Solução:
Para educar os motoristas que ele só está fazendo ainda mais difícil a vida das pessoas com deficiência física, foi criada a seguinte ação. Em lugares de estacionamento normal, foi feita uma ilustração 3D de um obstáculo que lhe mostra o quão difícil a vida ainda mais de uma deficiência .
A campanha ganhou repercurão em alguns sites internacionais:
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